Friday, 11 April 2014


Fashion can be anything from designer clothes to bohemian styles. But fashion is all time changing and is associated with not just clothes but with accessories and footwear. The all time favorite fashion style is street fashion that has emerged from the diverse fashion styles that have been sported throughout the years. Mostly, street fashion is associated with the youth culture and is seen in the cities.
The streetwear clothing often evolves and continues to change. Designers continue to include more and more unique features alongside innovative designs.  It is therefore very difficult to categorize the street wears. The main objective of the street wear clothing line is to supply a wide variety of casual wear that's comfortable in addition to gives a totally different look from the mainstream items available in the market. The designs used the street wear clothing line often is apparently extracted from some famous design inspirations from the era of 1980s. There are many several types of blog graphics alongside retro logos found in the street wear clothing liner these days, which can be quite similar to the classic designs from the 1980s.
The emergence of street fashion:
Street fashion is tough to describe in words and many movements are associated with it. This style is continuously altering from time-to-time. The street fashion is not different for girls and boys, it rather common with jeans and sneakers and punk t-shirts. The movement of street wear has actually emerged from the city of Los Angeles during the late 1970’s. The movement have gradually transformed into popular fashion that is adored and loved by all still now.
There are several street wear brands that got inspired from the hip-hop cultures. Slowly, street wear became famous all around the world and the brands started evolving from the fashion. High class brands like Gucci, Fendi and Nike had started to make way in the fashion world with street wears.
The Styles that are considered as Street Fashion:
There are several styles of fashion, but street wear is exclusive and it has distinctive styles, like feminine, urban, hip hop, preppy, gothic, skinheads, punk, teddy boys, hippies, African style clothing etc.
The fashion industries have taken this very seriously and several brands have come out in the market. Like Converse, ICECREAM, Adidas, Commune, New Era etc.
Converse:
The company of Converse is an American lifestyle company with a large production output that consists of apparel for the athletes, fashion lifestyle clothes and shoes. Since 20th century, the company has existed and is a subordinate of Nike, since the year 2003.
The company of Converse is basically famous for the shoes; they have made shoes for several people even for the video games like Super Mario. They have supported the HIV/AIDS prevention campaign called “1Hund (RED)”. One hundred artists were selected to create designs for the brand as a part of the campaign. Since then Converse was listed as a partner in the (RED) campaign with other brands like Nike Inc., Bugaboo and Girl etc.
Converse earlier have created a basketball shoe called “The Weapon” that was produced in two colors to match the basketball kit colors of the teams. The basketball shoe that was designed for Chuck Taylor is called in several names like Convos, Cons, Converse, etc. Since a long time Converse is the favorite shoe for all street fashion lovers. The shoes come in various colors and styles and are exclusive amongst the footwear items.
Ice Cream:
Headquartered in Tokyo, the Ice Cream clothing was established by Pharell Williams and Nigo.
In addition they happen to be the founder of the clothing label BAPE.  After the inception of the organization in the season 2005, the organization gained fame for their quality production clothes that included polo's, knits, suits, shirts, denim, sweatshirts, outerwear in leather or cotton and technical fabrics, hats, sneakers, socks and other accessories.
 The Ice Cream Clothing is well known for the limited production. Items are stated in limited quantities and are sold for high prices.
The internationally famous rapper Jay-Z collaborated with Pharell in August 2011 and started partnering with this clothing enterprise. Spoon the rapper derived the license to manufacture along with distribute BBC (Billionaire Boys Club line) items under his local label Rocawear. Though it was revealed later that Jay-Z did not fully takeover the company.
Earlier, the BBC was exclusively manufactured only in Japan. However Canada, China, Mexico and Korea have now been within the set of clothing in the recent seasons.


New Era:
Positioned in Buffalo, New York, The New Era is definitely an American cap company. Although the organization was found by a German immigrant, still New Era is the exclusive manufacturer of baseball caps in the United States.
This American cap company is the exclusive manufacturer along with the marketer of the official on field caps which are worn by each and every major League Baseball Team.
Besides this the caps manufactured by New Era is also utilized by the minor league affiliates, along with selected teams in the Korea Baseball Organization, Australian Baseball League, Nippon Professional Baseball etc.
The New Era also maintains agreement with other entities, including National Baseball Association, Big Bash League, National Rugby League, National Hockey League Little league baseball and more. The organization also maintains agreements with over 200 colleges and universities in U.S.A.
In the summertime of 2007, the New Era Company had a difficult time, once they introduced three new varieties of New York Yankees Hats. The New Era became the official cap provider for the National Football League in April 2012. In the next year, the organization became the official cap supplier of the National Lacrosse League.
The New Era cap company includes a catchy slogan- ‘Fly Your Own Flag '.
The Japanese were the very first individuals who excelled in the streetwear fashion. This particular form of fashion has been adapted from the 80s nostalgia. Streetwear fashion is of great interest to teenagers and young adults. With streetwear fashion, people are usually alert to the most recent fashion and the recent changes about dressing styles happening in the street.


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